“Lean Sales & Marketing Strategies for Startups” feat. Gary Gaessler, VP Sales & Marketing at Cloud Elements – January 15th

Happy New Year Movers & Shakers,

Hope you all enjoyed December’s presenter Ryan Ferrero, Founder and CEO of Green Garage, who spoke about “How to Bring High-Profile Talent into Your Startup.”

Startup CU speaker for January 2013 Gary GaesslerWelcome back from break! We hope the holidays were great to you and your family and that this post finds you looking forward to the next killer StartupCU meeting which will feature Gary Gaessler, VP Sales & Marketing at Cloud Elements. Gary will be speaking about “Lean sales & marketing strategies for startups.”

Not sales and marketing inclined? Or just interested in learning how your sales and marketing skills best apply in a startup? Don’t miss this meeting!!

Speaker: Gary Gaessler (20 years sales experience, mostly in startups)
Topic: Lean Sales & Marketing Strategies for Startups
Bio:  Gary is a sales leader focused on early stage software & Internet ventures.  Previously VP of Sales of StreamStep an enterprise software application release process startup, acquired by BMC Software in 2011. Responsible for the go-to-market sales strategy & revenue execution, Gartner selected StreamStep as the “Cool Release Management” vendor 2011.Gary has a passion mentoring startups on lean sales strategies and is a top rated Founders Institute mentor. He has presented & mentored at Founders Institute chapters in Denver, Chicago, Puerto Rico, Tel Aviv, Bogota and Paris. He also mentors youth entrepreneurs and Denver inner city college students on finding jobs in the tech industry. Gary is an adjunct faculty instructor at the University of Denver, Information & Technology program. Gary Also co-founded VoIPReview.com, acquired in 2008, the most popular web site in the world for VoIP comparisons and reviews with over 8 million visitors shopping for VoIP services.

Cloud Elements Home PageGary has more than 20 years of experience in sales & marketing leadership positions including BMC Software, Sprint, High Speed Access, Trillion & e-Globe. Gary holds a Master of Telecommunications from the University of Denver.

Meeting Followup:

Gary’s talk was filled with great pointers on lean sales strategies. Here are his slides.

I was really excited about the quality of comments, feedback, and help that was offered to Jessica who pitched her new makeup tool. Not only was the student feedback on point, but we had a couple guests from the community who share their rich experience.

Thanks to the 25 members who came. I look forward to seeing you all again at the next meeting.